FCP X 10.0.1 Has Arrived… and I like what I see
Apple released the first major update to FCP X today, and I have to say it’s a tremendous step in the right direction. A few bullet points on the improvements:
 
Support for events and projects through Xsan, the company’s technology that allows multiple computers to concurrently access storage              
Support for media stems (or audio channeling). This lets users assign a “role” to media once it’s imported, so that when it’s time to export things like dialogue, sound effects, and soundtracks, those exports can be done in a single pass.
Support for XML
Full-screen view toggle for Mac OS X Lion users
GPU-accelerated export (was previously only CPU-based)
New theme called “Tribute”
One-step transitions on connected clips
Richard Townhill, Apple’s senior director of applications product marketing had this to say in a phone interview with cnet.com
"We’re pretty good at this stuff actually, we have a long history of successful transitions: OS 9 to OS X, PowerPC to Intel. We know we’ve done something revolutionary with Final Cut Pro, and we sincerely think that our professional customers will love it. And some of that is letting them know we will make good on the promises we made, and the (Final Cut Pro X) 10.1 update is the first public indication that we’re doing that."
Personally, I have to agree with Townhill, Apple does have a long history of proving us wrong. Update number one is a step I thought they needed to take when i wrote my first article on FCP X back in June, and they have done it in a quick and respectable fashion. Well done.
Bullet points and Townhill quote via: www.cnet.com
Special mention to my friend Matt Lucas for tipping me off about the update
Here is CNet’s full FCP X update article

FCP X 10.0.1 Has Arrived… and I like what I see

Apple released the first major update to FCP X today, and I have to say it’s a tremendous step in the right direction. A few bullet points on the improvements:

  • Support for events and projects through Xsan, the company’s technology that allows multiple computers to concurrently access storage              

  • Support for media stems (or audio channeling). This lets users assign a “role” to media once it’s imported, so that when it’s time to export things like dialogue, sound effects, and soundtracks, those exports can be done in a single pass.

  • Support for XML

  • Full-screen view toggle for Mac OS X Lion users

  • GPU-accelerated export (was previously only CPU-based)

  • New theme called “Tribute”

  • One-step transitions on connected clips

Richard Townhill, Apple’s senior director of applications product marketing had this to say in a phone interview with cnet.com

"We’re pretty good at this stuff actually, we have a long history of successful transitions: OS 9 to OS X, PowerPC to Intel. We know we’ve done something revolutionary with Final Cut Pro, and we sincerely think that our professional customers will love it. And some of that is letting them know we will make good on the promises we made, and the (Final Cut Pro X) 10.1 update is the first public indication that we’re doing that."

Personally, I have to agree with Townhill, Apple does have a long history of proving us wrong. Update number one is a step I thought they needed to take when i wrote my first article on FCP X back in June, and they have done it in a quick and respectable fashion. Well done.

Bullet points and Townhill quote via: www.cnet.com

Special mention to my friend Matt Lucas for tipping me off about the update

Here is CNet’s full FCP X update article

If You Already Hate Windows 8 Then You Hate Technology: by Matt Honan
CTG: Another week, another important article about facing technological change head on. Just like FCP X, it’s time to adapt or die people (OK, I’m being dramatic). This is a great piece by Matt Honan. This excerpt teases it well:
“If you’re not intrigued by Windows 8 and Metro, if you can’t recognize that it’s a big leap forward, if you’re not excited about what it means for you, personally then you don’t really care about technology; you care about brands. You care about platforms. You care about politics. You’re a fanboy.”

If You Already Hate Windows 8 Then You Hate Technology: by Matt Honan

CTG: Another week, another important article about facing technological change head on. Just like FCP X, it’s time to adapt or die people (OK, I’m being dramatic). This is a great piece by Matt Honan. This excerpt teases it well:

If you’re not intrigued by Windows 8 and Metro, if you can’t recognize that it’s a big leap forward, if you’re not excited about what it means for you, personally then you don’t really care about technology; you care about brands. You care about platforms. You care about politics. You’re a fanboy.”


FCP X: Didn’t We Ask For This? by Jeremy Garchow
CTG: I want to commend Jeremy Garchow for this excellent piece on FCP X. A lot of people are torching him for it in the comments section, yet most of them don’t use any specifics on why they believe the program isn’t what we (“editors”) asked for. Good work Jeremy, you make a lot of great points and the article really delves into the new functions of FCP X. It’s absolutely worth a read fellow Tumblr’s. I know FCP X has been polarizing, but it’s time to stop kicking and screaming and start trying to wrap our heads around the software.
(above article link via: creativecow.net)

FCP X: Didn’t We Ask For This? by Jeremy Garchow

CTG: I want to commend Jeremy Garchow for this excellent piece on FCP X. A lot of people are torching him for it in the comments section, yet most of them don’t use any specifics on why they believe the program isn’t what we (“editors”) asked for. Good work Jeremy, you make a lot of great points and the article really delves into the new functions of FCP X. It’s absolutely worth a read fellow Tumblr’s. I know FCP X has been polarizing, but it’s time to stop kicking and screaming and start trying to wrap our heads around the software.

(above article link via: creativecow.net)

Perspective: FCP X Revisited

Now that some time has passed, I thought it was necessary to revisit our “old nemesis” Final Cut Pro X (10.0). Everyone remembers how vehemently the pro editing community torched the release of this update back in June. My original review of the program was based off of my intitial dealings with it (the first 72 hours or so). My opinion was mixed. I appreciated some improvements (the background transcoding & rendering is outstanding), and was disappointed in what was left out (I still don’t know why they would eliminate simplistic code elements like EDL’s). All in all, I thought the program had potential, but still needed work.

So where do I stand today? I have to say that I am leaning more towards appreciating the pros of FCP X then I am towards bashing the cons. I know that there are a dozen reasons to hate on this program. But I feel like the editing community hates FCP X because they are contentious towards Apple’s arrogance, not because this is an inferior product. Let me explain.

Many critics of FCP X have complained about its simplicity. They have thrown around “it” phrases like “This is IMovie Pro”. That statement is flawed in many, many ways. Does FCP X simplify things? Yes, but why is that a bad thing? Why is simplifying a process a negative? The complexity and nuisances needed for pro editing exist in this program, but they are hidden underneath what seems to be a simplistic, consumer driven UI. Why did Apple do this? Simply put, they tried to corner both a consumer and professional market with one program. It’s risky, but it is what it is. I have a personal belief that most professional editors enjoy the complexity of traditional editing software because it provides job security. The more simplistic the software becomes, the more expendable they become. This principle was evident in the reaction to FCP X.

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Quick Thoughts: The Resignation

A lot has already been written about this, so I will keep it brief:

- I don’t want to make presumptions about Mr. Jobs and his medical situation. It’s quite frankly, none of our business. But I will say that his resignation hit like a ton of bricks for me. The wording felt extremely deliberate.

- People will be whispering about the future of Apple, but that is nonsensical. Jobs has laid out a fantastic business model. The chances of Cook, or anyone else making any drastic changes in marketing, technology, or overall outlook are very, very low.

- What Apple will now lack is a face. When Jobs came out and spoke, love him or hate him, we waited with bated breath. Will Tim Cook be able to carry the torch? Heavy lies the crown Tim.

- Apple stock tumbling because of this announcement is a perfect microcosm of everything that is wrong with this country. Just saying.

Gotta thank Brittany & Kris for sending me this one.

Even Conan hates FCP X…

Final Cut X: Step 3: Digging In & Analysis

OK, so I had an entire 8-hour day to dive into Final Cut Pro X (or FCP 10.0)

If you have been following the online chatter, FCP X is getting panned and lambasted…Big Time. I need to start off by saying that change is difficult. People do not embrace change easily or lightly. That makes launching a .0 version of a program very difficult. So I understand that there will be growing pains. But quite frankly, I’m not going to let Apple off that easy. I am not going to be able to summarize the entire program in this post, and in order to truly comprehend its full spectrum, you need to get your hands on it personally. But I will do my best to give you some things to ponder going in.

Part I: The Program (and UI)

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Final Cut X: Step 2 - Hit the Ground Running?

First off, 33 minutes for DL, Brendan was closer then Creighton without going over. 

I started to get my feet wet with the new software. I will reserve some time to get more acquainted before I give a true review of my thoughts, but here are a couple of quick observations.

- The “no rendering” promise looks like a real one, so that’s good.

- The UI change is vast, dramatic, and so far looks completely unnecessary. What was wrong with the FCP 7 interface? 

- No OMF exporting for audio is a huge problem. Needs to be resolved in the first update.

- Have yet to figure out how I am going to view footage on an external color correct monitor. It shouldn’t take me time to discover if this is possible. So I’m not happy about that.

- So wait, there are events & projects? I am confused. Just bringing the term “Event” over from Imovie was a poor choice. It leads me to believe this isn’t a professional software.

- No scratch disks? So where exactly do my render files, waveform caches, etc. save to? Are they all part of my project file now?

I will bring more tidbits tomorrow and as I attempt to navigate the new terrain pf FCP X.

Oh and lastly, it is officially version 10.0 (which makes no sense).

- Mike

Let’s Try This Again

OK, so after user ID issues with Apple, Final Cut X is currently DL’ing. It began at 3:13pm. Let’s see how long this bad boy takes. Anyone want to venture a guess?